National Bank | Home Buyers Centre
The Home Buyers Centre (HBC) for the ANZ National Bank has delivered a new online presence for the NZ home loan market.
Designed to support customer acquisition and customer retention strategies, the initial phase of the HBC has been promoted as a one-stop-shop for first home buyers. Guiding users through the 7-step buying process, the site offers easy to understand content, mortgage product information, interactive tools, helpful advice and a subscription service for further information.
Due the specific nature of the HBC content/tools and the segmented target audience, the new website required a different navigation model, a new information architecture and incorporates a different visual design from that of the current National Bank website while still adhering to existing bank branding guidelines.
The HBC caters to a range of different customer types, including: first home buyers, second home buyers, property investors, re-financing customers, property sellers and home builders. As an indication of size, HBC has on average 400,000 hits/clicks per month!!
Services Delivered:
- Detailed Analysis & Design
- Usability Testing
- Information Architecture
- Technical Documentation
- Interaction Design
- Project Management
- Technical Architecture
- Dedicated Hosting
- Visual Design
- Ongoing Support
What the Client said...
Provoke really went out of their way to understand our business and delivered significant value... they’re our preferred advisor when it comes to online planning and strategy.
ANZ National Bank
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